How to Price Your Short-Term Rental for Maximum Occupancy

Short-term rentals like Airbnb and VRBO are a popular way for Calgary homeowners to generate extra income. However, setting the right price is crucial—too high, and your property may sit empty; too low, and you risk leaving money on the table. At Rob LeBlanc Real Estate, we help property owners understand the factors that influence pricing so they can maximize occupancy and revenue.
1. Research Comparable Rentals in Your Area
Start by analyzing similar short-term rentals in your Calgary neighborhood. Look at:
- Size and type of property (condo, house, apartment)
- Number of bedrooms and bathrooms
- Amenities offered (parking, Wi-Fi, kitchen, etc.)
- Seasonal pricing patterns
This benchmarking helps you set a competitive rate that attracts guests without undercutting your potential earnings.
2. Consider Seasonal Demand
Calgary’s short-term rental market fluctuates with the seasons. Popular periods like the Calgary Stampede, winter sports season, and summer festivals often allow for higher nightly rates. Conversely, off-peak months may require lower pricing to maintain bookings. Adjusting your rates seasonally helps maintain consistent occupancy throughout the year.
3. Factor in Operating Costs
When setting your nightly rate, account for:
- Cleaning fees
- Utilities and maintenance
- Property management fees
- Supplies like toiletries and linens
Including these costs ensures your short-term rental remains profitable even after expenses.
4. Use Dynamic Pricing Tools
Consider using dynamic pricing platforms that adjust your rates automatically based on local demand, events, and competitor pricing. Tools like Beyond Pricing or PriceLabs can optimize your nightly rate to maximize occupancy and revenue without constant manual adjustments.
5. Offer Discounts Strategically
- Weekly or monthly discounts: Encourage longer stays, reducing turnover and cleaning costs.
- Early-bird discounts: Fill your calendar in advance.
- Last-minute deals: Attract guests who are booking on short notice.
Strategically applied discounts can help keep your property booked consistently, improving overall revenue.
6. Highlight Your Property’s Value
Sometimes pricing isn’t just about numbers—it’s also about perceived value. Make sure your listing emphasizes what sets your rental apart:
- High-quality furnishings
- Unique features like a backyard patio or hot tub
- Proximity to attractions, shopping, or public transit
When guests see the value, they’re often willing to pay a slightly higher rate, helping you balance occupancy with revenue.
Final Thoughts
Pricing your short-term rental effectively requires a mix of market research, seasonal awareness, cost management, and smart marketing. By considering these factors, Calgary property owners can maximize both occupancy and profitability.
๏ปฟ
At Rob LeBlanc Real Estate, we guide investors and homeowners through the short-term rental process—from property selection to pricing strategies—so your rental can thrive in Calgary’s competitive market.









