How to Attract Winter Travelers to Your Rental

Calgary winters may be chilly, but they’re also full of opportunity—especially for short-term rental hosts. From skiers and snowboarders heading to the Rockies to families visiting for the holidays, there’s a consistent demand for cozy, convenient accommodations during the colder months.
If you’re a short-term rental owner in Calgary, here’s how you can optimize your space and your listing to attract winter travelers and keep your booking calendar full.
1. Highlight Winter-Friendly Amenities
Winter guests have different needs than summer tourists. Make your rental stand out by offering features that provide comfort and convenience in colder weather:
- Heated floors or portable space heaters
- Electric blankets and extra thick duvets
- Boot trays and coat racks near the entrance
- Fireplaces—even an electric one can add cozy charm
- Hot tubs (if feasible and safe in winter)
These small touches help create a warm, welcoming atmosphere that travelers appreciate.
2. Make Your Listing “Winter Ready”
Update your Airbnb or Vrbo listing to reflect seasonal appeal. Use winter-specific photos that showcase your property’s cozy features, like snow-covered patios, warm lighting, or decorated interiors.
Don’t forget to update the description with phrases like:
- “Perfect for ski weekends”
- “Warm and inviting winter getaway”
- “Close to winter festivals and mountain trails”
These seasonal keywords catch the eye of winter travelers searching for the perfect cold-weather escape.
3. Promote Proximity to Winter Attractions
Calgary is the gateway to the Canadian Rockies, making it a prime base for snow-loving tourists. In your listing and marketing materials, emphasize your proximity to:
- Banff and Canmore
- Ski resorts like Nakiska or Sunshine Village
- Ice skating rinks, snowshoe trails, and winter festivals
- Downtown Calgary’s seasonal events like ZOOLIGHTS or the Holiday Market
Guests often choose a place to stay based on location—so make it clear why your rental is the perfect launchpad for winter adventures.
4. Offer Flexible Check-In and Check-Out
Winter travel often comes with delays due to weather. Flexible check-in/check-out policies can make a big difference in a guest’s experience. If you can accommodate late arrivals or early departures, mention it in your listing—it’s a detail guests truly appreciate.
5. Create a Winter Welcome Package
Add a thoughtful touch with a seasonal welcome gift. Ideas include:
- Hot chocolate kits or locally roasted coffee
- Hand warmers or wool socks
- A small guide to local winter events and attractions
A personalized experience helps increase your chances of receiving 5-star reviews and return guests.
6. Ensure Snow and Ice Are Managed
Safety is crucial. Make sure:
- Driveways, walkways, and steps are shoveled and salted regularly
- You provide a shovel and ice melt for guests
- There is clear signage for navigating snow-covered paths
Keeping things accessible and safe gives guests peace of mind and avoids accidents.
7. Consider Longer Stays During Off-Peak
Some guests may be in town for extended holidays, work-from-anywhere stays, or seasonal contracts. Offer discounts for weekly or monthly bookings to fill gaps and attract snowbirds or business travelers looking for a homey winter base.
Final Thoughts
Calgary's winter season is a hidden gem for short-term rental opportunities. By making your rental winter-ready, marketing it to the right audience, and going the extra mile with thoughtful amenities, you can turn the coldest months into the most profitable ones.
Need help finding a great property to turn into a successful short-term rental in Calgary? Contact Rob LeBlanc Real Estate today—we specialize in helping you find the right investment property that fits your goals year-round.









